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Michael Grover
Michael Grover




Marketing 02/26/21
wordstream
24 of the Most Surprising A/B Tests of All Time
24 of the Most Surprising A/B Tests of All Time
AB testing stands for “Always Be Testing,” right? It should! Once you start testing various elements of your marketing campaigns – from PPC text ads to landing pages to email subject...
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Business 02/25/21
Entrepreneur
How to Make Yourself Indispensable as a Freelancer
How to Make Yourself Indispensable as a Freelancer
The gold standard, for freelancers and their clients, should be to establish long-term, rewarding, mutually beneficial relationships. Here's how to build those connections.
7010
Influencer 02/23/21
NFX
Why People Share: The Psychology Behind "Going Viral"
Why People Share: The Psychology Behind "Going Viral"
James Currier is making public the "8 Motivation Clusters" that cause people to share—to help Founders engineer virality into their products.
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Cheat Sheets 02/22/21
Smashing Magazine
Optimizing Video For Size And Quality
Optimizing Video For Size And Quality
Adding video to your application can increase customer engagement and satisfaction. But the exact opposite can occur when there are issues with the video playback: video stalls are frustrating and drive customers away. In this article, we’ll walk through the steps to optimize the video on your website to ensure fast playback and reduce stalls.
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Cheat Sheets 02/17/21
oberlo
The Ultimate Color Combinations Cheat Sheet to Inspire Your Design
The Ultimate Color Combinations Cheat Sheet to Inspire Your Design
When starting a business, your choice in color combinations can have a huge impact. In this post we break down simple methods for choosing the best colors, as well as a variety of popular combinations.
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SEO 02/12/21
OnCrawl
Importance of Topical Authority: A Semantic SEO Case Study
Importance of Topical Authority: A Semantic SEO Case Study
Learn how to use topical authority and semantic SEO to grow organic traffic.
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Marketing 01/26/21
discover.bot
How to Include Bots in Your 2021 Digital Marketing Strategy
How to Include Bots in Your 2021 Digital Marketing Strategy
Talk about chatbots and AI approach in digital marketing strategy for 2021. To get latest updates, read our post here.
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SEO 01/25/21
What’s New in Publishing
Google's ranking system is changing: "Vastly superior" inferred links will replace the link graph.
Google's ranking system is changing: "Vastly superior" inferred links will replace the link graph.
There’s good evidence that over the long run, links won’t be all that crucial to Google’s rankings, and will be replaced by lexical references that connect topics and keywords to a brand.
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Business 01/25/21
Axios
The podcast business is booming, but few are making money
The podcast business is booming, but few are making money
Nearly every major media and entertainment company is pouring lots of cash into launching new podcasts. But many of them aren't making big money — at least not yet.
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Cheat Sheets 01/21/21
Analytics Mania
A Guide to Custom Dimensions in Google Analytics 4 - Analytics Mania
A Guide to Custom Dimensions in Google Analytics 4 - Analytics Mania
Learn how to configure custom dimensions in Google Analytics 4 with Google Tag Manager. Also, get familiar with user properties.
6980
Events 01/20/21
impactplus
8 ways to make your virtual presentation memorable and engaging
8 ways to make your virtual presentation memorable and engaging
How can we, as event planners and presenters, combat virtual event fatigue and bring quality content to the table for our attendees? Here are 8 ways to make your virtual presentation memorable and engaging.
6979
SEO 01/18/21
SEO.co
Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings
Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings
Black hat SEO has changed over the years. What once was considered evergreen, may now not be clean. Here we outline a few black hat SEO examples.
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Marketing 01/16/21
Content Marketing Institute
Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine
Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine
This is a story of how a company changed the wasted business potential of its popular blog by creating a content engine – Content Marketing Institute
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Marketing 01/11/21
Search Engine Journal
How to Manage a Data Driven Content Marketing Calendar
How to Manage a Data Driven Content Marketing Calendar
A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here's what you need to know.
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Marketing 01/11/21
Botify
What We Learned in 2020 and Predictions for Marketing 2021
What We Learned in 2020 and Predictions for Marketing 2021
Key learnings and takeaways from 2020, trends and behaviors that shaped marketing, and predictions for marketing and ecommerce in 2021.
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Business 01/07/21
AkkenCloud
The 8 Most Annoying Behaviors in Meetings
The 8 Most Annoying Behaviors in Meetings
Have you ever been in a meeting where one of your co-workers was doing something so annoying that you just couldn’t focus on what’s being said?
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Marketing 01/06/21
Allego
5 Ways to Fix Sales and Marketing Misalignment
5 Ways to Fix Sales and Marketing Misalignment
Learn how to align sales and marketing teams to agree on priorities, improve communication, and produce better results for your business.
6970
Events 01/04/21
davidmeermanscott
How To Drive Social Interaction At Your Virtual Event
How To Drive Social Interaction At Your Virtual Event
Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event.
6968
Events 01/04/21
davidmeermanscott
How To Drive Social Interaction At Your Virtual Event
How To Drive Social Interaction At Your Virtual Event
Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event.
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Marketing 01/04/21
contentmarketinginstitute.com
How to Create a Performance Dashboard for Your Content Team [Tools]
How to Create a Performance Dashboard for Your Content Team [Tools]
Let your content creators in on how well their content is performing. Here are three tools to help – Content Marketing Institute
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Marketing 01/04/21
B2B Marketing Blog
45 B2B Influencer Marketing Statistics to Optimize Your 2021 Marketing
45 B2B Influencer Marketing Statistics to Optimize Your 2021 Marketing
We've finally turned the corner to 2021 and like many other marketers in the B2B world, I am ready to make this year better than ever. One source of
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Marketing 01/04/21
Entrepreneur
4 Valuable Lessons From 2020 That Will Define Digital Marketing Moving Forward
4 Valuable Lessons From 2020 That Will Define Digital Marketing Moving Forward
According to digital marketer Nishit Sangwan, this year has taught us some crucial lessons and he shares some of them
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Events 01/04/21
Wealth Management
Four Best Practices for Virtual Events in 2021
Four Best Practices for Virtual Events in 2021
In 2020, it became clear that Hightower’s events would have to be retooled. Here’s what I learned in the process about bringing people together while keeping them safely apart.
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Marketing 01/04/21
Content Marketing Institute
So You Think You've Built an Audience? Not So Fast - Content Marketing Institute
So You Think You've Built an Audience? Not So Fast - Content Marketing Institute
You built a database of leads. But unless you can turn those casual hand raisers into an engaged audience, you’re letting marketing value slip through your fingers.
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